The research phase combined several complementary methods to gather in-depth insights.
Individual interviews helped uncover the needs, frustrations, and expectations of field teams. In parallel, focus groups were organized to compare perspectives, generate ideas, and build consensus on common or specific needs. Finally, co-design workshops directly involved users in exploring solutions tailored to their real-life practices.
Thanks to this structured approach, I was able to map workflows, identify major pain points, and define the key features for the future solution.